Attracting, retaining, and engaging the best talent.

In today’s economic climate, attracting top talent is more competitive than ever. With unemployment rates at a record low – and in some fields more job openings than qualified candidates – a recruitment strategy is critical. At Digital Marketing Group we are Talent Acquisition experts can help amplify your brand. Craft a compelling brand story for you compant that can generate leads and build relationships with a diverse talent pool. And keep employees excited and invested in their careers every step of the way.

Employer Branding

We conduct internal and external research to help create branding that encompasses your mission, values, culture, and personality. That means a Job Talent marketing plan that aligns with the vision of your stakeholders, as well as a brand identity system, including logo, tagline, and more.

Recruitment Marketing

At Digital Marketing Group, we believe in a dual marketing strategy. For candidates, we create a communications plan to engage and drive your best applicants to your career properties across channels. We also work to ensure your company is consistently reinforced among current employees to ensure retention.

Candidate Experience

Attracting and recruiting the best talent requires the best interactions with your brand. At Digital Marketing Group, our team of researchers, experience designers, and content strategists can help you create positive and intuitive experiences for potential candidates and current employees alike.

Our focus has been in the Medical, Pharmaceutical and Healthcare industry. If you are looking for help to attract top employees contact us today.

Our creative team consists of experts skilled in all areas of web and digital design.

We are a Results-Driven Marketing Agency. Digital Marketing Group provides high-value, digital solutions that drive business growth for our clients. Marketing is not a cost. It is an investment. With our Unique Marketing Mix (SEO, PPC – Adwords, Social Media, Google Local Maps, etc) we drive customers to your door. More Visitors > More leads > More sales conversions. If you need Branding, Web Design, Web Development, Online Marketing, Recruitment Advertising, and Digital Strategy Services, we are your one stop shop.

Marketing Plan:

MARKETING PLAN: The key elements of a marketing plan are:

Market Analysis – This is a detailed analysis of your market, your customers, your competitors, and other factors.
Marketing Goals – A definition of your marketing goals and how they tie in to your overall business goals.
Marketing Mix – Your marketing strategy and the tactics you will use to realize your goals in terms of the 4 P’s: Product, Price, Place, and Promotion.
Marketing Budget – A budget for your marketing expenses and revenues.

Website Design and Development

Website Design and Development: Web development process consists of the following stages:

Initial Consultation and Proposal - We consult with you on the scope and timeframe of the web development project and chart a plan to meet your business objectives. During this stage, all the necessary resources and requirements for the entire project will be discussed and agreed upon.
Design & Blueprint - During this stage, a web design mock up / blue print is created that illustrates how the entire site will look, feel and function. Once approved, this web design blue print becomes the foundation upon which we develop your website.
Programming & Build Out - At this stage our team will put it all together and produce a functional model. This process includes all the technical details of web development such as coding, scripting, Flash applications, database infrastructure, electronic payment configuration and content management system integration.
Functionality Testing & Launching - Once we reach this final destination, we present the finished website and go over the web development functionality and features within it. The completed project is fully tested and evaluated prior to launching. What began as a spark of creativity is now transformed to reality.

SEO (Search Engine Opminization)

The four core elements of Search Engine Optimisation:
Keyword research – analysing and selecting keywords with the best ROI
Technical infrastructure – how a search engine accesses your web pages
Content – both “on page” and “code based” content targeting
Link profile – external and internal quality, range, depth and scale

DIGITAL MARKETING GROUP